Ubisoft expands its mobile gaming presence with the opening of a new studio in Da Nang, Vietnam. This opening will complement Ubisoft’s mobile workforce present in Asia (currently in China and India).
The Da Nang studio will first focus on developing HTML5 Instant Games for social media platforms. This new way of accessing video games via social networks has boomed significantly on a global scale and today boasts today millions of daily users.
Facebook Instant Games claims to have served up over 20 billion game sessions played across Facebook, Messenger, and other surfaces, and that number continues to grow. The number of gameplay sessions during Q4 2018 rocketed up to over 6.3BN, which was almost 3x from 2017, while daily and monthly active players continue to increase as well.
This new expansion from Ubisoft offers a great opportunity to further grow the audiences of Ubisoft’s IPs. The team at Ubisoft Da Nang will also collaborate with other Ubisoft studios on mobile games development. To support the studio’s ambitions, Ubisoft Da Nang plans to recruit approximately 100 employees over the next three years.
Ubisoft has already begun discussions with several local institutions and universities to establish partnerships that will ensure successful cooperation and integration into the region. In parallel, the new studio has started its recruitment process in order to commence operations in the coming weeks.