ResMan®, a leading property management SaaS platform provider, announced an essential strategic addition to its executive management team. Mike Farley joins the company in the newly created role of Chief Revenue Officer.

Reporting to CEO Paul Bridgewater, Farley will oversee the strategy, performance, and alignment of revenue operations for ResMan, helping to accelerate the company’s growth strategy and delivering experiences that matter to ResMan customers. Mike will have full ownership of the company’s sales and account management functions in this role.

“Mike has a keen understanding of what it takes to drive sales, and customer success, making him an ideal fit to help lead execution on our very deliberate strategy,” said Paul Bridgewater. “ResMan has never been more relevant to our growing base of conventional, affordable and commercial property management customers and partners, and the way we are executing shows the winning mentality, expanding commitment to our customers, and a strong ResMan culture. We could not be more enthusiastic about having Mike join our team.”

Farley’s management career spans nearly two decades and includes extensive go-to-market experience and deep expertise in the SaaS and Cloud arena. He has spent the previous 18 years in various critical senior leadership roles at All Traffic Solutions, Knowland and Vocus. He most recently served as SVP of Sales at FranConnect, where he created a 60 percent year-over-year sales growth with more than 800 franchise brand customers in North America.

“Joining ResMan at this phase in their long-term strategy demonstrates ResMan’s continuing commitment to their extensive customer base and vibrant ecosystem. ResMan’s unwavering dedication to working together with their customers to define the property management space drives a customer-centric approach that will generate top-line growth and sustainable solutions for decades to come,” said Farley. “I am thrilled to be joining such an experienced and passionate management team.”

ResMan is the preferred growth partner that drives profitability and efficiency for nearly a thousand property management companies across the U.S. ResMan delivers the property management industry’s most innovative technology platform, making property investments and operations more profitable and easier to manage. ResMan’s platform unlocks a new path to growth for property management companies that deliver consistent NOI improvement and brilliant resident experiences easier than ever before. For more information, visit us at or engage with us on Twitter, LinkedIn, or Facebook.

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