GoFundMe, the social fundraising platform, has announced two new offerings: GoFundMe Charity, a new fundraising suite for nonprofits, and the Donate Button by GoFundMe, an easy way to accept donations anywhere online.
GoFundMe Charity will give charities of all sizes access to enterprise-level fundraising software and new features, powered by the social fundraising expertise of GoFundMe. Beginning in November, the new products will be available to millions of nonprofits.
GoFundMe Charity offers a set of powerful new features, including:
“No Platform Fee” Model and Flexible Pricing Plans
Nonprofits can save more than just their subscription fees. As an industry first, GoFundMe Charity™ also offers its customers two transaction-based pricing plans: either a guaranteed 0% platform fee with an option for donors to leave a voluntary “tip” for GoFundMe’s services and support, or a flexible option with donor-covered fees.
Advanced Data Reporting
Nonprofits quickly receive the crucial data insights they need to track and measure success through the new Report Center. Capabilities also include: the ability to build custom queries, tools for data visualization, and the option to schedule reports. Charities will also receive reports on personal fundraisers raising money on their behalf, both currently and historically, on GoFundMe.
Free Integrations with CRM Tools
GoFundMe Charity uploads data directly into industry-leading CRM and marketing programs, such as Salesforce, Mailchimp, and Constant Contact to help charities grow and retain donors.
Registration and Ticketing Tools for Events of all Sizes
Whether a simple RSVP for a backyard BBQ fundraiser, a large multi-team endurance event, or gala, people can manage the registration and ticketing components of a fundraising event—from any device, any time, with all the data in one place.
Customizable campaigns to reflect the brand
With no developer coding required, nonprofits can easily customize buttons, logos, donation and fundraising pages, and ticket and registration components to match their brand and fundraising needs.
In addition to the robust features of GoFundMe Charity, GoFundMe is also launching a new, easy way for nonprofits to collect donations from any website:
Donate Button by GoFundMe
The button can be embedded into any third-party website as an effective way to collect donations immediately, without setting up a GoFundMe Charity account or campaign. By using the Donate Button by GoFundMe, nonprofits receive the power of GoFundMe’s payments platform, including full access to donor analysis, automated receipts, recurring payments, easy reconciliation, and dedicated customer support. The button can be customized with suggested donation amounts, branding and colors to fit their site, and it has plug-ins for WordPress. and other popular content management systems.
All current CrowdRise by GoFundMe fundraisers will continue to receive the support and access to the tools and features they rely on, without interruption. Starting in November, these charities will have access to all of the new offerings from GoFundMe Charity and will seamlessly move over to the new product without any effort on their end.
GoFundMe Charity also gives new charities access to robust tools that budgets might not otherwise allow. This includes charities that have grown out of successful GoFundMe campaigns and expanded their fundraising needs.
To learn more about GoFundMe Charity’s new features and flexible pricing, or to sign up now, visit: charity.gofundme.com.