Instagram has launched Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends.
Over the last few years, Instagram has introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to visual messages on Direct.
However, the Instagram team saw the need to stay more connected to your smaller circle of friends throughout the day, so you could better communicate what you’re doing and how you’re feeling. Instagram built Threads as a new way to message with close friends in a dedicated, private space.
Threads is a standalone app designed with privacy, speed, and your close connections in mind. You can share photos, videos, messages, Stories, and more with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most.
Message Only Your Close Friends
Last year, Instagram introduced Close Friends, for sharing more personal moments with a select group of people you choose. Now, you can use Threads to message those people on your Instagram close friends list and you’ll have a dedicated inbox and notifications just for them. If you don’t have a list set up yet, you can make one directly from Threads when you download the app.
Share Photos and Videos Instantly
Threads is the fastest way to share a photo or video with your close friends on Instagram. It opens directly to the camera and allows you to add shortcuts, so you can share what you’re doing in just two taps.
Find Out What Friends Are Up To With Status
Instagram users wanted an easier way to keep up with your friends throughout the day – especially when they don’t have the time to send a photo or have a conversation. With the new Threads app, you can choose from a suggested status ( Studying), create your own ( Procrastinating), or turn on Auto Status ( On the move), which automatically shares little bits of context on where you are without giving away your coordinates. Only your close friends will see your status, and it’s completely opt-in.
Threads offers a new, dedicated home for your favorite conversations. Messages from your close friends list will appear in both Threads and Direct, so you have full control over how and with whom you want to interact.
Threads is now available globally in the App Store and Google Play.