eyecandylab and LG Uplus are taking home shopping to a whole new level with their newly launched product “U+ AR Shopping.” Through this partnership, they are bringing augmented reality to home shopping channels for the first time.
Viewers of GS Shopping and Home&Shopping, two of South Korea’s largest home shopping channels, will now benefit from better product presentations. These include detailed 3D scans that allow selected items to be placed in the real-life living environment. This all happens live during the show and is possible due to the augmented reality shopping app “U+ AR Shopping”, which is available for Korean users to download.
The augmen.tv Live TV platform can recognize any television set or video screen in the room and follow the program. It identifies the content and synchronizes the information exactly to the events in the program. Within seconds, viewers discover everything important about the presented product and can try it on virtually or place it in the living room. If users like the product, they can order it directly from the screen via their mobile phone and receive an additional AR discount.
Higher conversion, fewer returns
Product information is displayed on the smartphone app and arranged around the screen in AR mode. This makes it possible for potential buyers to better assess the article they are interested in before purchasing it.
The advantages of using Augmented Reality make products more tangible and generate higher sales. As users have a much greater basis for decision making when ordering, it automatically leads to fewer returns and thus an increase in turnover for companies.
Customers are highly engaged
A recent study by eyecandylab in the US market also confirms the high level of interest in further information on products: 31.5% of consumers would like to learn more about products that are currently visible on the screen, and 23% can imagine buying products immediately. The results of the study also show conversion rates up to 74%.
Augmented Reality offers endless possibilities
In addition to home shopping, the use of augmented reality offers advantages in many other broadcast formats. The application possibilities are almost unlimited: For example, both consumers and companies benefit from additional product information for soap operas, series, films and shows.
Companies such as TV stations, production companies, and their advertisers can use this technology to bring their products closer to viewers. In addition to the exciting visual experiences, it provides an interesting added value for viewers to try out products virtually and to be able to buy them without media discontinuity. The seamless integration of the products up to the point of purchase in Augmented Reality significantly reduces the barriers to purchase.