Bloomberg has announced that it is rebranding TicToc, its social video news network, to QuickTake by Bloomberg. The brand aims to evolve into a premium global news network that seamlessly connects the world of social and streaming.
In preparation for the launch of a streaming news channel in 2020, QuickTake by Bloomberg will merge with Bloomberg’s existing digital video operations, adding a full team of producers and editors to its newsroom to become one editorial studio.
By combining TicToc’s shorter, one-to two-minute immediate reactions to news and global stories with Bloomberg’s digital video operations – which currently produces five-to ten-minute, longer-form narratives – the new QuickTake by Bloomberg will significantly increase its video offering.
Since launching on Twitter in 2017, TicToc has expanded onto various social platforms and screens, reaching over 90 million monthly views across platforms and gaining a global audience, with 46 percent being international viewers. TicToc has seen a 79 percent increase in audience size in the last year, with a primarily younger demographic.
The rebrand is a strategic evolution of the existing Bloomberg QuickTake brand, known for explaining timely topics to Bloomberg’s business and financial audience primarily on the Bloomberg Terminal. This next iteration of QuickTake by Bloomberg will continue to build on TicToc’s success in delivering social-first video on the biggest breaking news, ideas and issues across tech, business and culture for a younger generation of news consumers.