Unsplash, the stock image site with an audience of 300 million monthly active users, has announced the launch of a new digital advertising feature that allows companies to distribute branded images in order to improve engagement, visibility, and positive brand lift. The new ad feature resembles traditional product placement, only digital.
Unsplash will work with companies to publish branded images, align photos with relevant search terms, and syndicate the images to Unsplash’s userbase of creators and publishers. Images will be distributed across the Unsplash website and over 1,500 of the internet’s most popular platforms, appearing in news articles, blog posts, presentations, and social media.
“The number one issue we saw with today’s digital marketing methods is that every ad feels like a punishment. People hate them and they get in the way of what consumers came to learn, see, or do.”
Mikael, Co-founder/CEO of Unsplash
Unsplash has actively begun working with several household brands to implement digital marketing programs through the platform, including Google, Harley Davidson, Square, The Honest Company, and Boxed Water. Research conducted by Kantar Millward Brown has already shown that brands on Unsplash reach mass scale while outperforming TV and digital benchmarks by up to five times on brand lift measures.
Originally founded in 2013 as a Tumblr blog, Unsplash has grown to become the largest stock image provider in the world. With access to 1 million free, high-quality images, Unsplash provides an easily searchable online platform for a community of millions of users. As of 2019, Unsplash has generated over 1 billion image downloads to date.
Unsplash for Brands is currently invite-only. For more information, visit unsplash.com/brands.