SOOMLA, the mobile monetization measurement platform, has announced a Series A investment of $2.6 million led by JAL Ventures with additional funds coming from existing investors.
SOOMLA provides needed visibility into in-app advertising, helping mobile app publishers be data-driven in areas they previously could not. Using its innovative ad tracking technology, SOOMLA delivers granular, impression level data, on more than 30 ad-networks and gives app publishers the flexibility to connect the data to their internal data warehouse as well as to a growing number of 3rd party analytics and attribution platforms.
SOOMLA is already working with the top mobile app publishers and have analyzed more than 500M unique users in 180 countries since the beginning of the year.
The financing will be used to fund SOOMLA’s continued global expansion and for further investment in its proprietary technology platform. Tal Shaked, General Partner at JAL Ventures will join SOOMLA’s board of directors.