OKX, one of the leading crypto exchanges and a Web3 technology company, has been named the Official Sleeve Partner of Manchester City in a new multi-year agreement. This partnership expands on the existing relationship between OKX and Manchester City, which began in March 2022.
As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits, as well as the first team training kits. The partnership will also include digital and physical club assets.
The announcement of the partnership expansion was made at an exclusive reveal event at the Etihad Stadium, featuring City Football Group CEO Ferran Soriano and OKX Global CMO Haider Rafique. The event included a ‘virtual reveal’ of the sleeve, with a hero video featuring player avatars.
During the event, Soriano and Rafique discussed the vision of OKX to reach City fans around the world through the partnership. They also highlighted the role that Web3 technology can play in fan engagement and creating immersive experiences.
Ferran Soriano, CEO of City Football Group, expressed excitement about the partnership and the opportunity to collaborate on more innovative Web3 experiences for Manchester City’s global fan base.
Haider Rafique, CMO of OKX, emphasized the incredible journey of the partnership with Manchester City and the progress made in just a year and a half. He also mentioned the integration with the sport and the plans for the future, including the metaverse, NFT initiatives, and other new projects.
OKX is a world-leading technology company that is building the future of trading and Web3. The company offers self-custody solutions and partners with top brands and athletes around the world. In addition to Manchester City, OKX has partnerships with McLaren Formula 1, The Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.
Overall, this expanded partnership between OKX and Manchester City highlights the increasing intersection between the crypto industry and the world of sports. Through this collaboration, OKX aims to engage with fans using Web3 technology and create unique and exciting experiences.