Fellaz, the Singapore-based Web3 entertainment and sports ecosystem, is expanding its presence in the Japanese market. This follows the success of its halftime show at the NBA Japan Games 2022 and the Fellaz Showdown Tokyo in October. Fellaz aims to revolutionize the entertainment and sports industries by leveraging IRL IP and blockchain technology.

With a focus on the Asian market, particularly Japan, Fellaz plans to strengthen its business and promote real-world use cases for decentralized membership and ticketing solutions in major cities throughout Japan. To kick off this initiative, Fellaz is backing a regional breakdance competition in Osaka and Tokyo. While the specific details and the brand behind the event have not been revealed yet, the aim is to empower and foster youth breakdance talents.

Breakdancing, also known as breaking, originated in the Bronx during the 70s as part of the hip-hop subculture. It has now become an internationally recognized sport and will be included in the Paris 2024 Summer Olympics. Fellaz has been actively involved in the breakdance scene, starting with its halftime show featuring FusionMC, a renowned South Korean b-boy crew, and the pilot breakdance battle project co-featuring Mortal Combat, a respected b-boy crew from Osaka.

Fellaz plans to provide unique and engaging experiences for breakers, fans, and participants within its ecosystem by integrating its tech solutions into the IRL event. By bringing tech to the breakdance scene and supporting a new street and urban brand, Fellaz aims to introduce real-world use cases for its ecosystem participants. This initiative will not only showcase the potential of Web3 technology in entertainment and sports but also provide valuable growth opportunities and collaborations.

Bobby Bhatia, CEO of Fellaz, expressed his enthusiasm for supporting the growth and evolution of breakdancing. He stated that through this initiative, they aim to assist the project as a sponsor and partner, providing opportunities for young breakdancers to showcase their talent and connect with like-minded individuals. Fellaz looks forward to bringing its innovative platform to the Asian market, starting from Japan.

Fellaz is a Singapore-based multi-chain Web3 entertainment company that offers real-world value through proprietary technology and global entertainment assets. The company focuses on creating exclusive experiences and maximizing user engagement through NFT-based lifestyle membership and ticketing services in entertainment and sports. Fellaz also organizes original IRL events and manages a global lifestyle and entertainment membership service. Ultimately, Fellaz aims to become a blueprint and a viable prototype for aspiring Web3 businesses while providing maximal value to its ecosystem and community members.