Candy Digital, a next-generation brand engagement platform, has announced its merger with Palm NFT Studio, a leading web3 technology and production company. This merger brings together two creators of officially licensed digital collectibles enjoyed by millions of fans across sports, entertainment, art, and culture.

Operating under the Candy Digital name, the combined company aims to accelerate the development and implementation of innovative digital experiences for some of the world’s leading brands, including Major League Baseball, NASCAR, WWE, Netflix, Warner Bros Discovery, and more.

The merger is a natural evolution for both companies as they seek to scale their market-leading platforms and launch bespoke digital collectibles, marketplaces, and loyalty programs that deepen relationships with communities. In addition, the merger is expected to accelerate Candy Digital’s sustainable growth strategy through the realization of various efficiencies and operating synergies.

Scott Lawin, CEO of Candy Digital, will lead the combined company, with Daniel Heyman, Co-Founder and CEO of Palm NFT Studio, joining as President of Candy Digital. Candy Digital and Palm NFT Studio have both made significant contributions to the digital collectibles space.

Over 2 million digital collectibles have been minted on, with nearly 500,000 marketplace transactions. Meanwhile, the DC NFT Universe, powered by Palm NFT Studio, has garnered over 450 million social media impressions, over 675,000 user accounts, and over 230,000 marketplace transactions.

The combined company is backed by leading technology investors, including Galaxy, ConsenSys Mesh, and 10T Holdings. Candy Digital is the leading platform on the PALM network, an Ethereum-compatible sidechain built to serve as the foundation of a new scalable and sustainable ecosystem for NFTs. This merger represents a significant development in the institutional crypto investment space, as it brings together two prominent players in the digital collectibles market.

The unified technology platform of Candy Digital and Palm NFT Studio will enable the creation of transformative experiences for fans, further advancing the adoption and growth of NFTs in the mainstream.