BTSE, a leading digital asset exchange, has announced the listing of Rainbow Token (RBW), emphasizing its commitment to supporting the gaming industry and the world of Non-Fungible Tokens (NFTs). Rainbow Token powers Crypto Unicorns, a popular play-to-earn game that features farming simulation and combat loops centered around uniquely designed Unicorn NFTs. With over 155,000 Unicorns and 39,000 Land items, Crypto Unicorns has established a strong presence in the Ethereum-based NFT market.

The game has garnered significant attention and has received $31 million in total funding from industry heavyweights such as Bitkraft Ventures, Delphi Digital, and Polygon Studios. The team behind Crypto Unicorns includes industry luminaries from gaming giants like EA and Activision Blizzard, adding to the project’s potential.

To celebrate the new token listing, BTSE is organizing the RBW Listing Campaign, offering users a chance to win a share from a 2,000 BTSE Token prize pool. Participants must have a minimum trading volume of 400 RBW tokens to qualify.

By welcoming governance tokens like RBW, BTSE aims to support community-led governance within the digital asset ecosystem. This move allows users to actively participate in shaping the strategic direction of various projects, reflecting BTSE’s commitment to a democratized decision-making process in the digital asset landscape.

BTSE CEO Henry Liu expressed excitement about the RBW listing, highlighting the exclusive opportunity for users to contribute to the future of the gaming and NFT ecosystems.

BTSE is a trusted platform for institutions, retail users, and first-time traders, offering a simple and secure way to trade cryptocurrencies. The exchange has developed innovative trading technologies that have been widely adopted across the industry. Additionally, BTSE licenses its technology to exchanges worldwide through its white-label exchange solutions, bridging traditional finance with digital assets.