Bloomberg News has launched Bloomberg Green, a new multiplatform news brand focused on climate change news, analysis, and solutions. Bloomberg Green includes a new website featuring a global, interactive climate data dashboard, a daily email newsletter, a podcast, and a magazine. Bloomberg Green went live today at BloombergGreen.com.
Drawing on Bloomberg’s global newsroom, Bloomberg Green will center on the business, science, and technology of climate change. The brand will utilize Bloomberg’s deep data expertise to produce original reporting and solutions-driven coverage, as well as business and investment focused content. Bloomberg News already publishes hundreds of stories each month on these subjects across its platforms.
Aaron Rutkoff becomes Editor of Bloomberg Green, overseeing global climate coverage and the new magazine. Rutkoff previously launched Bloomberg’s Hyperdrive vertical on the future of transportation technology. Three new columnists will write regularly: science fiction writer Kim Stanley Robinson, climate researcher Kate Mackenzie, and New York University Professor Gernot Wagner.
Bloomberg Green can be found on Instagram and Facebook (@bloomberggreen) and on Twitter (@climate).