Mobile games company, Big Fish Games, today announced a $225,000 donation to National Breast Cancer Foundation (NBCF), a leading nonprofit helping women across the country affected by breast cancer by providing early detection, education and support services.
Big Fish also pledged an additional $25,000 toward in-kind activities for employees including assembling NBCF HOPE Kits for 300 breast cancer patients across the country and a NBCF-hosted lunch-and-learn for employees in its Seattle and Oakland offices. The donation is part of the company’s first-ever “Big Fish for a Cause” campaign kicking off in October in support of National Breast Cancer Awareness Month.
Through its campaign, Big Fish hopes to rally its more than seven million players—82 percent of whom are women—across participating casual mobile titles to “play for a cause” in support of breast cancer awareness.
Beginning Sept. 26th, two special NBCF-branded in-game events will begin to kick off across several of Big Fish’s most popular free-to-play titles, including Gummy Drop!, Cooking Craze, Fairway Solitaire and others. Gameplay is free for both events, and players are not required to purchase anything from Big Fish, nor is the donation determined by spend or gameplay time.
Breast cancer continues to be one of the leading health crises for women in the United States. One in eight women will be diagnosed with breast cancer in her lifetime. NBCF’s mission is to help women now and inspire hope to those affected by breast cancer through early detection, education and support services. NBCF uses 84 percent of its donations for programs that provide free mammograms for women in need, patient education, awareness campaigns and breast cancer research projects.
Big Fish’s two “play for a cause” events include:
NBCF-branded In-Game Events
Between 09/26/19 12 AM PDT and 10/4/19 11:59 PM PDT, players can show support for breast cancer awareness through special free in-game events featuring NBCF-branded pink gameplay. The more time players spend “playing for a cause,” the more rewards they will unlock in game. Details vary according to participating game title.
Big Fish Community Game-Off
Between 10/01/19 12 AM PDT and 10/31/19 11:59 PM PDT, players can show support for breast cancer awareness through a free community game-off between seven Big Fish free-to-play games. The game with the most minutes played wins the free community game-off. All players that played the winning game during the game-off time earn a special in-game reward beginning 11/01/19 12 AM PT. Reward details vary according to participating game title.
Big Fish is extending its support of NBCF through engaging programming for employees in both its Seattle and Oakland offices. Staff will have the opportunity to assemble HOPE Kits filled with comforting items curated by breast cancer patients for breast cancer patients.
Big Fish staff will assemble 300 HOPE Kits collectively, with 25 kits reserved for patients locally through the Seattle Cancer Care Alliance, an NBCF-affiliate hospital. Big Fish employees will also be able to participate in a “Pink Day” at its offices, including a lunch-and-learn with NBCF staff.
For more information about the Big Fish for a Cause campaign, visit: www.bigfishgames.com/bigfish-for-a-cause