App Annie, the mobile data and analytics platform, has announced a number of new initiatives and executive appointments.
- CEO Theodore Krantz’s vision to lead customers through mobile transformation and a relentless commitment to innovation, culture and talent. Krantz was promoted from president to CEO in June 2018.
- The launch of App Annie Labs: This initiative will accelerate product development in close partnership with customers, delivering on next generation products that catapult App Annie to the blue ocean market leader—beyond apps—in mobile transformation.
- Two key appointments: Susan Kim, formerly of Katerra, has been appointed chief financial officer and Nicole Campbell, from InsideView Technologies, has been appointed chief legal officer.
- Commitment to diversity: The company’s executive team is now comprised of 50 percent women.
App Annie Labs will accelerate product innovation in close collaboration with its customers. The company has released several Labs projects, including its Insights Generator and query-based Data Explorer that lets customers produce custom datasets on the fly. New projects will be released on a continuous basis.