, the renowned source for Hip-Hop news, music, and culture, has announced a groundbreaking partnership with DefMint, a division of FanMax, to enter the web3 space. This collaboration is a major milestone in’s mission to revolutionize reader engagement and offer unprecedented content and experiences that celebrate Hip-Hop culture on a global scale.

As a pioneer in the Hip-Hop industry, is celebrating its 25th anniversary in 2023, coinciding with the 50th anniversary of Hip-Hop. This venture symbolizes the website’s commitment to delivering the best and most innovative experiences to its readers, marking a significant moment in its long-standing legacy of excellence.

Through the power of web3 technologies, readers will have access to exclusive digital collectibles with unique offerings that allow them to connect and engage with Hip-Hop culture. These rewards will be facilitated by blockchain technology, ensuring their uniqueness, security, and tamper-proof nature.

This partnership with DefMint is not just a collaboration but the birth of a new era in digital innovation and creative expression, according to Grouchy Greg Watkins, the Founder of He expresses excitement about the opportunity to expand into the web3 space and revolutionize how millions of devoted readers experience the world of Hip-Hop.

Chuck “Jigsaw” Creekmur, another key figure at, highlights the exciting new possibilities that partnering with DefMint brings. The collaboration aims to explore the intersection of Hip-Hop culture and the rapidly-evolving world of web3 and NFTs. Both companies share a vision for innovation and forward-thinking, which sets the stage for exciting future creations.

Neil Levine, CEO of DefMint, adds to the excitement, emphasizing the commitment to revolutionizing the way readers connect with Hip-Hop culture. With a long-standing relationship with Chuck and Greg, Levine is eager to collaborate with during their 25th anniversary and push the boundaries of what is possible in the web3 space.

Together, and DefMint are leading the way into a new era for Hip-Hop culture, utilizing the power of web3 to offer unparalleled content, experiences, and rewards to readers worldwide. Stay tuned as they embark on their road to 25!