Adobe has announced the Content Authenticity Initiative, along with The New York Times and Twitter, aimed at developing an industry standard for digital content attribution.

The ability to provide proper content attribution for creators and publishers is critical to ensure trust and transparency online. Adobe, The New York Times and Twitter believe that creating a long-term solution is a shared responsibility among creators, technology, and media companies and that joining forces will accelerate progress.

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to content they choose to share. The framework is designed to let authors verify their content so that they receive proper attribution and provide consumers with an attribution trail to give them greater confidence about the authenticity of the content they’re consuming.

Adobe demonstrated a prototype of its content attribution technology embedded in Photoshop at Adobe MAX, the world’s largest creativity conference. The company plans to kick off the initiative at a summit along with a larger group of technology and media companies in the coming months.

Companies interested in participating in the Content Authenticity Initiative can learn more at